Nice breakdown! It could be interesting to know what % of Threads users don't have a Twitter account to understand if Threads is creating a new category (new social graph, new experience...) or it's just a copycat of Twitter with the exact same people. Any thoughts about that?
It's a great question! Given Meta's overall reach relative to Twitter (3.2B users vs. 450M), and the speed at which Threads is growing (100M users confirmed by Zuck this morning), I'd guess there will be more people on Threads who didn't previously have Twitter than did. As such, it will be a different graph, and as such, the types of content that 'succeed' on Threads will look different as well.
Nice breakdown! It could be interesting to know what % of Threads users don't have a Twitter account to understand if Threads is creating a new category (new social graph, new experience...) or it's just a copycat of Twitter with the exact same people. Any thoughts about that?
It's a great question! Given Meta's overall reach relative to Twitter (3.2B users vs. 450M), and the speed at which Threads is growing (100M users confirmed by Zuck this morning), I'd guess there will be more people on Threads who didn't previously have Twitter than did. As such, it will be a different graph, and as such, the types of content that 'succeed' on Threads will look different as well.