This week Harrod’s chief throws shade on US retailers, Amazon recruits Indian merchants, AirBnB’s Russia problem, designing for AI, RXBAR’s secret to success and more. Enjoy! Commerce Retailers’ Emails Are Misfires for Many Holiday Shoppers Retailers used to be kings of data, appropriately targeting users with promotions and advertisements to encourage specific purchase behavior. They now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history.
Rishi Taparia - Issue #18
Rishi Taparia - Issue #18
Rishi Taparia - Issue #18
This week Harrod’s chief throws shade on US retailers, Amazon recruits Indian merchants, AirBnB’s Russia problem, designing for AI, RXBAR’s secret to success and more. Enjoy! Commerce Retailers’ Emails Are Misfires for Many Holiday Shoppers Retailers used to be kings of data, appropriately targeting users with promotions and advertisements to encourage specific purchase behavior. They now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history.