🎧 🧱 Tom White | Why All Founders Should Write
In the latest episode of Brick by Brick, learn why everyone should be writing, how to get better at it, why AI is not the answer, and more!
I have a love-hate relationship with writing. From a past article:
Nothing taunts me quite like the blinking cursor on a blank page. Writing demands I find my voice. Develop my own opinion. Week to week, this proves more challenging than I care to admit. To do it properly, I need to clear my physical and mental space of attention temptations — chirping tweets, notification vibrations, the deluge of people and tasks requesting my attention. These blocks of alone time, with nothing to occupy me beyond trying to make sense of the world, are both meditative and exhausting. Especially when the output feels as exciting as the ingredients listed on the back of a maple syrup bottle.
Tom White is one of the people I turn to when I want to vent about the challenges of putting keys to a keyboard and forming something that loosely resembles good writing. After stints at Sandhill Markets, On Deck, and Google, Tom now writes, edits, researches, and ghostwrites professionally for a number of startup/F500 executives, VCs, and institutional fund managers. His free weekly newsletter on books, behavior, psychology, and philosophy, called White Noise, is a favorite read of mine. This is why it was so much fun to sit down with Tom and talk about why all founders (and everyone, really) should write.
In this episode Tom and I dig into:
Why all founders should write
Tom's guide to breaking free from the fear of publishing
The important difference between creating content and distributing content
Why AI is killing creativity
When to engage a ghostwriter
The importance of reading and how to read in a "Lindy safe" way
Tom's recommended reads
To get more Tom check out the below:
Newsletter: White Noise
Tom’s website: https://www.tomwhitenoise.com/
Tom's Reading List:Â https://www.tomwhitenoise.com/bookshelf
LinkedIn:Â https://www.linkedin.com/in/tjwtjw/
Twitter:Â https://x.com/TJIWhiteIV
Referenced in the pod:
I hope you enjoy the conversation! Listen on Spotify, Apple Podcasts, or YouTube!
If you have any comments on this episode, ideas for future episodes, or any feedback on the podcast, hit reply or email brickbybrick@garuda.vc!
Brick by Brick is presented by Garuda Ventures. Garuda Ventures is a B2B-focused pre-seed and seed venture fund. Garuda is a first-check firm and aims to earn the right to be a founder's first call as they go about building their companies. To learn more, visit https://www.garuda.vc